Facebook vs Twitter

Value of Facebook to Business:

• Primarily a social site. On Facebook, you can share as much or as little personal information as you’d like. You can post photos of yourself and your family or of your company and employees. Facebook gives you an opportunity to create a personal as well as professional profile of who you are. People learn more about you as a person. In sales we talk about the know, like, and trust factor before a sale is made. Businesses that focus on other businesses (B2B) as clients understand this factor. Facebook gives you a great opportunity to let down some barriers and help your business customer learn more about you.
• Versatility. Facebook allows you to set up a personal profile, a professional profile, a business page or a fan page. You have all kinds of choices for putting yourself and your business in front of your customers. People like to feel part of a business. You can enable that by setting up a fan page for your business or for a unique product that you offer.
• Facebook ads. For business, Facebook gives you the opportunity to purchase a pay-for-click ad to target a unique niche.

Value of Twitter:

• Speed and real time. Twitter’s biggest strength is its speed. When you Tweet something, it goes out to masses of people immediately and in the moment. That is why it has become the world’s roving reporter. When things happen around the world, Tweets start pouring in. To get a message out quickly to lots of people, Twitter reigns king.
• Information and Research. On Twitter, you get fast information and links to blogs all the time. If you are curious about what is happening in your industry, Twitter will keep you up-to-date quickly. If you’re curious about what people are saying about your industry or your business, Twitter will tell you.
• Versatility of response. Both Facebook and Twitter give you a versatility of response. You can respond to the entire population in Twitterville when you post a Tweet. On Facebook, your status updates go to all your friends. People can see what you are up to or what is going on in your life all at once. Both Twitter and Facebook give you the option to send a private message that goes directly to that person. On Twitter, however, messages are more public than they are on Facebook. Wall posts on Facebook go to all your friends and all the friends whose wall you posted on.

There are many more value differences between Twitter, Facebook and the other social networks. Ultimately, you must look at each platform and decide how you can create a social media strategy for your business.

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